I'm Gonna Make You Love Me by Gwyneth Bolton

Alicia Taylor is a smart and attractive college senior who believes that willful and determined are more than just personality descriptions; they are a way of life. She has goals that do not include giving in to her intense feelings for her childhood nemesis, Darren Whitman. Determined to protect her heart from the player no matter how reformed he claims to be, she sets out to prove that he is not as interested as he claims and ends up proving that she is not as over him as she believed. When their attraction leaves them with more than themselves to consider, they find that true love cannot be forced.