Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley

Brainfluence reveals how cutting-edge neuroscience can transform marketing strategies by understanding what actually drives consumer decisions. Roger Dooley explores one hundred practical, science-backed techniques to appeal to the subconscious mind. Readers will discover actionable insights to improve advertising, website design, pricing, and product packaging effectively.