3 Words I Used To Sell 100,000 Books: A Counterintuitive Strategy For Nonfiction Authors by Andrew Kap

and hasn’t bought it yet. Momentum fizzles out. Enthusiasm disappears. The algorithm on Amazon stops pushing new people to the listing. And after ALL that work, a book that was supposed to change the world just vanishes into obscurity, never to be heard from again. This is how authors have learned to sell (assuming they even bothered to research this far). This is what they were told would work. And when it doesn’t work, they have no idea why, and they have no clue what to do next. And the problem they never seem to understand is that this way of doing things simply doesn’t work. All it does is set you up for failure. Lucky for me, when I put out my most recent book, it wasn’t my first rodeo. I’d already failed to hit my own business goals time after time before then. I’d failed on Amazon. I’d failed off of it. I knew the difference between something that SOUNDED like it might work …and something that actually DID work. I’d already looked into marketing experts, sales specialists, and entrepreneurs who always seemed to intuitively buck every trend out there – and win anyway. I studied and spoke with people who were actually successful (and not typical posers who only pretended to be). So when it was time to publish my latest book, I didn’t bother trying to force it on a crowd of people who wouldn’t have cared if they didn’t know me personally. I didn’t try to ‘game the system’ or trick the algorithm into pushing my book in front of more customers. I didn’t pander. I didn’t be