Writing Killer Cover Copy (Indie Inspiration for Self-Publishers Book 2) by Elana M Johnson

pages. It’s worth your time and energy to sit down and work on the very best taglines you can. Test different ones and see which ones convert best. Use those. We’ll talk more about testing in a little bit. A tip here though: I try to make my taglines less than 150 characters. Not always, but sometimes. Why? That’s what Amazon lets me use in my ad copy, and I’ve seen it help my conversions to have the same tagline in my ad that’s on my product page. So remember, I’d trained myself to write query letters, and I was really good at it. I had a thriving business writing query letters for other people, and I wrote entire blog series on how to craft the best query letter out there. I’ve taught classes and workshops from California to Kansas on writing killer blurbs or writing a killer query letter, or whatever the title of the class needed to be for the conference where I was presenting. When I turned to Indie Publishing in 2014, I realized all of my query letter writing skills would continue to serve me—and now you!—well. See, I wrote a line in my query letter for a book that Simon & Schuster would go on to publish. It was “Control or be controlled.” It was the last line in my query letter—the consequence (which we’ll talk more about later on). And that line—those four words—made it through the scads of people who work on a book in traditional publishing to the cover. The cover . The tagline I wrote was now the tagline on the front cover of my book. The traditional market doesn’t e