Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You by Jeff Gothelf

of what he had found. The next morning, Habib was shocked when he checked to see if anyone had liked his post. Says Habib: “I kept scrolling and scrolling. It was endless. I was like, What is going on? I looked down at the counter and saw half a million shares and thought, Oh my God.” This was the beginning of Rodney Habib’s transformation from pet store owner to leading pet health expert, influencer, and internet celebrity. In 2017, Facebook informed Habib that his Planet Paws Facebook page had become the most popular pet health page in the world. Today, the page has more than 3 million followers and his pet nutrition and health vlog posts have an average reach of 20 million people. Habib’s “How Rawhide Is Made” video-which revealed the unhealthy process used to produce the popular pet treat-alone has earned more than 52 million views. That’s a pretty big flag if you ask me. Wondering how to get started and plant your flag? The next section-Do This Right Now-explains exactly what to do. Do This Right Now As you decide what flag to plant, keep in mind that whatever path you take has an inherent, built-in risk of failure. It might become a fabulous success, or it might go down in flames. But every idea you have right now is your best guess about what you should do and what results you’re going to see from that activity. You can’t predict the future. You can only base things on the experience and expertise you have today. And it’s this current experience and expertise on which