Automaton by C. L. Davies

In the not too distant future, after the huge successes of role-playing games, virtual worlds and reality shows, it was only a matter of time before somebody took the next step. A remote island: a population existing only to entertain. Their lives broadcast around the clock and around the globe. Their actions dictated by their owners. It's the world's biggest game played by thousands. Welcome to 'Gameworld'. Dean 3012 is a good guy living on the Island. He loves his girlfriend, Lily, to pieces. With their first baby on the way, life is perfect. But when things take a sinister turn, the couple are plunged into a world of darkness and despair. Dean must somehow find a way to take control and fight for all their lives. Amelia watches the game, given the gift of a 'Gameworld' Character when she was but a small child. However, when her character's happiness is threatened, how far will Amelia go to protect her?