Why Love Matters by Jay Northcote

Alastair needs help overcoming issues with touch and physical intimacy in order to clinch a business deal with some demonstrative Italians who prefer hugging to handshakes.

Martin, his assistant, has the perfect solution. His mother runs cuddle workshops, which could help Alastair overcome his fears—if he's brave enough to try. Alastair is nervous not only about the workshop, but also because he will be sharing a room with Martin, who's starred in his fantasies more often than an assistant should.

Alastair reluctantly decides to give it a try, so they head to a commune in Wales where Martin grew up. The weekend at the commune with Martin proves to be transformative in more ways than one.